We’ve all heard the stories countless times about big box retailers pushing out local merchants because of massive advantages in purchasing power. It’s basic economics; the greater volume of purchases allows for stronger negotiations and, ultimately, lower prices for consumers. We recently asked the question, is this same dynamic true for digital media buying? What role does size play in the savings recognized by the end customer? Our findings offered mixed results… continue Read More
What were you doing in the 90’s? Were you headed to the mall to get some new clothes at Eddie Bauer and check out the latest technology at Radio Shack and Sharper Image? Maybe on the way home you stopped at blockbuster to grab a movie for the family. Social Media, and smartphones didn’t exist and companies like Google were in their infancy. Radio was beginning to be disrupted with companies like Napster, but Pandora, and Spotify were not around. Satellite Radio existed but had not picked up any steam. In television, all of the top shows were on broadcast. Seinfeld, The Simpsons, ER, Friends, and Frasier led the way. Today top shows are distributed on Cable, Broadcast, and streaming services like Netflix…continue
Why are we so distracted?
If you are north of 33 years old you can remember, albeit vaguely, what life was like before the advent of social media and even cell phones. Being in a moment and receptive was a prerequisite back then because there was nothing else to distract you except perhaps a pager or the people around you. Fast forward only 5-10 years and now to get the attention of that very same person requires ninja like precision. This person has literally dozens of distractors vying for their attention. Most marketers could see that as a bad thing, however we think that presents endless possibility and opportunity for our clients. We sound crazy right? Not at all …
After the small talk and breaking the ice with a potential new automotive client, the moment of truth comes in the form of a question. “Where are my customers and how do I get in front of them”? This is usually something that will come out in one form or another once the barriers have been broken and then the $64,000 question is posed. Its a great question and one that is not easily answered…continue
If agency life taught me one thing, it’s that things- they are always a’changin. As a former Account Executive for a large agency here in Memphis, I felt that staying abreast of new trends, technologies and techniques as just one of my many responsibilities to my clients. QR codes? Pshh – no one uses those, but hashtags, now those are all the rage. No, you cannot make a viral video – you can produce a spot and hope for the best. And, no, we generally do not feel that the yellow pages are a good use of your advertising dollars. Digital- I got this.
Admittedly I’m a bit partial but I’m not sure I understand the digital and traditional conversation. Isn’t everything digital, or at least heading that way? I’ve always thought that thinking of digital as a media channel was misplaced, isn’t it a distribution system? Read More