All Posts By

Dave Hassard

The Buying Power of Boutiques

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We’ve all heard the stories countless times about big box retailers pushing out local merchants because of massive advantages in purchasing power.  It’s basic economics; the greater volume of purchases allows for stronger negotiations and, ultimately, lower prices for consumers.  We recently asked the question, is this same dynamic true for digital media buying?  What role does size play in the savings recognized by the end customer?  Our findings offered mixed results… continue Read More

Isn’t Everything Digital

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Admittedly I’m a bit partial but I’m not sure I understand the digital and traditional conversation. Isn’t everything digital, or at least heading that way? I’ve always thought that thinking of digital as a media channel was misplaced, isn’t it a distribution system? Read More