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Aaron Shapiro

The 90’s Called They Want Their Media Plan Back

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What were you doing in the 90’s? Were you headed to the mall to get some new clothes at Eddie Bauer and check out the latest technology at Radio Shack and Sharper Image? Maybe on the way home you stopped at blockbuster to grab a movie for the family. Social Media, and smartphones didn’t exist and companies like Google were in their infancy. Radio was beginning to be disrupted with companies like Napster, but Pandora, and Spotify were not around. Satellite Radio existed but had not picked up any steam. In television, all of the top shows were on broadcast. Seinfeld, The Simpsons, ER, Friends, and Frasier led the way. Today top shows are distributed on Cable, Broadcast, and streaming services like Netflix…continue

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