All Posts By

Pat Carroll

Hocus Focus

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Why are we so distracted?
If you are north of 33 years old you can remember, albeit vaguely, what life was like before the advent of social media and even cell phones. Being in a moment and receptive was a prerequisite back then because there was nothing else to distract you except perhaps a pager or the people around you. Fast forward only 5-10 years and now to get the attention of that very same person requires ninja like precision. This person has literally dozens of distractors vying for their attention. Most marketers could see that as a bad thing, however we think that presents endless possibility and opportunity for our clients. We sound crazy right? Not at all …

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Hide and Seek

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After the small talk and breaking the ice with a potential new automotive client, the moment of truth comes in the form of a question. “Where are my customers and how do I get in front of them”? This is usually something that will come out in one form or another once the barriers have been broken and then the $64,000 question is posed. Its a great question and one that is not easily answered…continue

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